Are You Considering Internet Marketing As an Affiliate?

Most do not understand what an affiliate program online is, actually. Fumbling through attempting to understand the basic reality causes delays in delivery of profits. Not seeing immediate satisfaction, people become distressed and quit, thinking it was just another “hustle”. I wish to give a general overview of what an affiliate program really is, what it offers to the prospective entrepreneur, and how it fits into an overall Internet marketing experience. While there are many variables, I will begin this series with a brief overview and explanation of the reality of the situation you may explore.

An affiliate program is simply the partnership between you (the prospective entrepreneur) and another entity that has a product to sell. Determining a product has value, it is then the affiliate’s job to deliver promotions of that product, thereby generating sales through Internet Marketing. The sale’s revenue is shared according to a predetermined percentage or flat rate and the marketer receives payment. Simply, the affiliate is a salesperson.

The most popular products online are digital products. Traffic generation, tutorials, and various marketing methods only scratch the surface of what is available for affiliates. These products are delivered to a valid email address, often immediately. Subscriptions to quality websites with valuable tools and information is another example of a digital product. When surfing the Internet it is quite apparent, the appeal these products have, as there are literally millions available. However, there are more than digital products offered online.

Tangible items, often delivered digitally (as are airline tickets) are available. These products are often missed in an affiliate’s Internet Marketing effort since the commissions are substantially lower. However, these “small ticket” items offer a great potential to diversify an effort and provide an extra line of income. Though it may be small, it is often all that is required to make the difference between success and failure.

Best Video Marketing

Video offers you a new angle to your marketing. It has the potential to reach millions of viewers worldwide at any time of the day. What this means for your business is an increase in subscribers and conversions. To get the best video marketing experience you need to have a coherent marketing strategy in place.

Unless you’ve been living on another planet it is a sure fire bet that you’ve heard of YouTube. To recap, this is a video sharing site that is now owned by Google. It allows anyone to post a video online and makes it available for all to watch around the world. It is now the second most popular search engine globally.

The power of video marketing does not only lie in its universal reach. It is also the fact that it is low cost. If you make a video for uploading online it will cost you next to nothing.

You certainly do not need any expensive video equipment – really all you need is a cheap camcorder and a computer. Some Smartphone’s such as the iPhone offer great quality, high definition video which is sufficient for quick simple videos.

People tend to watch video on their computer still, but that is changing everyday. It is estimated that currently people mainly use their Smartphone’s to surf the net. As iPads and other portable devices come more into the mainstream, more and more people are going to watch video in this way.

Best video marketing experts

If you are aiming for the best video marketing available then it is worth looking for the best video marketing experts around. One great video marketing tool is to have your sales pages converted into video sales pages.

Also any articles you have written can be converted into video. People love to watch video as opposed to read a lot of text and you can position yourself ahead of the competition by having a good video marketing strategy.

If you are unable to do any of this yourself then hand it over to someone who can convert your text into video. It will save you time and allow you to focus on other parts of your business.

Best video marketing tips

Of course there are many amateurish looking videos on YouTube and other video hosting sites. However, more and more businesses, whether large or small are discovering the power of video marketing and are using it to promote their products and service.

Use this tip – If your business has an online presence you should be using YouTube to promote it. You will find it has a huge audience available for you to promote your business to. This really is a marketers dream and was unheard of years ago.

We all love to be educated, entertained and informed about all manner of things. Online video can do this while at the same time provide an insight into your company, product or service.

A short two minute video can have huge benefits for your business. Think of all the traffic you can get back to your website after people have viewed your video. Think of all the sales coming your way. The possibilities here are endless and you can take advantage of this today.

Conclusion

If you do any kind of online marketing or you have a website then you really should be investigating the possibilities available in video. Having access to the best video marketing can only be a boost for your business and future sales. People prefer to watch video rather than read text and you need to adapt your marketing to cater for this trend.

20 Newsletters Every Marketer Needs To Stay Ahead Of The Curve

“The question isn’t who is going to let me; it’s who is going to stop me.”

Humans without ambition – Goodbye and Goodluck!

I am a serious marketer and I want to make it big. 5 Years down the line, I want to groom myself into one of the biggest guys in digital marketing a.k.a. ‘The Wolf’. I restlessly ‘çrawl’ the web for intelligent marketing blogs and consume knowledge liberally. I do not mind sharing my learnings with people who respect time and money.

Know the dynamics of the entire marketing funnel, like the back of your hand.

Read ahead. May the Force be with you.

1. NeilPatel.com

Specialization: Thought leadership

Neil Patel is the co-founder of KISSmetrics, Crazy Egg and Hello Bar, three tools that nearly every SaaS marketer knows, as well as the founder of Quick Sprout, where he helps businesses drive more traffic and make more sales online. Neil also actively consults, invests, blogs and speaks all over the world; in short, he knows what it takes to become a successful entrepreneur.

Analytics: Whatever be the topic, the most striking feature of Neil Patel’s blogs is his love for analytics, which is so obvious in his posts. Neil primarily focuses on analytics to understand customer behaviour to improve conversion rates by tracking the right business metrics.

Actionable: As an entrepreneur, Neil is continuously experimenting and developing new and cutting edge Internet Marketing tactics, while working with some of the biggest brands in the world. All of this experience is reflected in his blog/newsletters. So what Neil offers in his blogs is practical marketing solutions rather than untested hypothesis.

This newsletter will give you practical advice on inbound marketing, It will give you data driven customer insights, it will help you leverage analytics to drive growth, it will guide you towards controlled automation and above all it will give a strong perspective to think about marketing in general. Do not miss out on this newsletter!

Most Shared Article in 2015: How To Use Growth Hacking To Attract and Retain Customers (1.4K Shares)

2. Search Engine Land

Specialization: SEO + SEM + Local Search Marketing

Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. SearchCap is a daily email newsletter recap of search engine news. It provides a summary of what happened in search at the end of each business day. This includes all stories from Search Engine Land posted that day plus headlines from sources across the web.

SEM & SEO: Subscription to this newsletter will keep you updated on the latest developments in Google and Bing ads, whether they’re tweaking Product Listing Ads, adjusting Enhanced Campaigns, or changing the way ads display on various platforms. This newsletter will also keep you updated on the latest news or how-tos from best SEO practitioners and thought leaders..

Search Engine Land is launching a new industry awards program called “Landy Awards” that will recognize individuals, agencies, and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing initiatives. And SEMPO Partners with Search Engine Land for the Landy Awards which will be held on September 30, 2015 in New York City.

The subscription will also keep you updated on the latest news about local search marketing, including tips to help small businesses, franchises and community locations be more visible in locally relevant search results.

Another cool feature about SEL is that they post search engine news stories throughout the day so that the users are informed the instant a new story appears. This is perfect for the content marketers who wants to keep up on everything as soon as it happen.

Most Shared Article in 2015: It’s Official: Google Says More Searches Now On Mobile Than On Desktop (10.7K Shares)

3. Content Marketing Institute

Specialization: Content Marketing + Brand Marketing

Founded by Content Marketing Evangelist and author Joe Pulizzi, Content Marketing Institute, can be described as a blog for brand marketers. The blog and newsletter features some of the best guest bloggers and thought leaders in content marketing space. The newsletter is known for its quality original content.

The blog and newsletter features a post a day written by Pulizzi and other industry leaders who discuss everything related to content, strategy, and tips for hiring. There’s also a weekly round up of current events going on in content marketing, so that readers can learn about the kinds of content other people are putting out. This newsletter is the be-all end-all in content marketing, and a serious source of research and stats.

Resources: Content Marketing Institute also offers many free resources including blogs, webinars, and archived podcasts that you can use to build up your personal knowledge and expertise.

Subscription to this newsletter keeps you updated on one of the most authentic and authoritative opinions in content marketing space.

Most Shared Article in 2015: How to Write Content That Engages Mobile Readers (3.8K Shares)

4. MWWPR

Specialization: PR

What makes MWWPR an essential subscription for a marketing professional is their expertise across practice areas and disciplines and their experience in crafting solutions & strategies that make their clients more competitive.

Comprehensive Coverage: This is the only newsletter which covers the PR related exhaustively. It discusses everything from consumer lifestyle marketing to LGBT marketing, presenting left-brained technology with right-brained content for a well-rounded offering, you won’t find elsewhere.

Research: This newsletter is an authority on PR related Research, insights and strategy. It discusses several meaningful insights and practical ways to develop highly effective communications strategies, using a mix of qualitative and quantitative research.

Strategy: It helps you arrive at the strategy behind targeted communication plans and activating consumer behaviors vital to your business – product purchases, brand recommendations and long-term engagement of key stakeholders.

This newsletter will give you a practical understanding of building working relationships with media, analysts, and other influencers that drive the market conversations. It provides you with all the latest information and skills needed to work with influencers to create your own communities, do original research, events and build partnerships. As a marketing person you need to understand and manage PR, in order to move up the ranks, try MWPR, you will not be disappointed!

5. Marketing Land

Specialization: Digital marketing + Martech

Marketing Land is a news site covering internet marketing, social media, mobile marketing & more. This is a sister site of Search Engine Land. This newsletter keeps you abreast of the latest interactive marketing news, views and how-tos. Each email newsletter will round up everything that Marketing Land has published on the topic in the previous week, including links to news stories and columns by expert practitioners.

Very well classified: This newsletter covers a wide range of topics from Display to search, from mobile to analytics. The topics of the newsletter are very well classified and gives the user the choice to select the topics of his/her choice. This is one of the few big blogs/ newsletters to cover niche topics like Retail, Marketing industry, Martech etc. This is one of the reasons why you should subscribe to this newsletter.

Hottest news: Marketing Land’s newsletter covers the latest developments and techniques in the complex marketing ecosystem. This newsletter gives you the first mover advantage with the latest updates and lets you leverage the upcoming products & tools to your brand or client’s advantage.

This newsletter consistently comes up with fresh, original and shareable ideas and is the one-stop shop for digital retail news and stats, expert opinions, how-to guides and actionable insights. Consider this as your marketing newspaper and subscribe.

Most Shared Article in 2015: What The Unofficial Death Of Google+ Means For Marketing (7.2K Shares)

6. Adweek

Specialization: Brand Marketing

What is the must-read publication for all executives at the largest advertising agencies? I wouldn’t think twice before saying that the answer is AdWeek. A publication which covers strategy, data and branding tailored for CMOs and top marketing professionals. Adfreak, the official blog of Adweek, is an excellent repository for brand marketers and exclusively covers the best and worst of advertising, branding, designing and content writing.

Brand Marketing: Subscription to this newsletter would keep you updated on a wide range of topics related to branding and advertising. The topics covered are essentially at the intersection of advertising, media and technology.

Viral Content: AdFreak is a collaborative effort by AdWeek staffers to chronicle all the latest and greatest campaigns in the ad world. Unlike the straightforward style of AdWeek Magazine, AdFreak presents its contents in a comical, sarcastic manner mildly reminiscent of the great Defamer. One can’t be expected to keep up on all the latest ad campaigns, and that is where AdFreak excels.

Adfreak is a daily blog of the best and worst of creativity in advertising media marketing and design and is a must-read news for marketing, agency, creative and advertising professionals.

Most Shared Article in 2015: What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes (11.1K Shares)

7. Marketo

Specialization: Content Marketing Strategy and Marketing Automation

Marketo blog specializes in providing scalable marketing automation solutions. Although this is

targeted at enterprise level clients with large marketing/sales teams and large budgets this blog offers some really cool insights into a content marketing strategy that scales. Marketo blog offers loads of shareable content about marketing.

Now, moving the leads through the marketing funnel can be done faster by integrating ReadyTalk’s reliable webinar solution with Marketo

Marketing Automation: The Marketo blog is one of the most well-designed and thorough marketing sites out there. Marketo blog specializes in Marketing Automation, but is also an excellent source of content on categories such a s modern marketing, content marketing, email marketing, and social media, and every blog contains multiple images that complement the text. The content is fun to read, informative and educative at the same time.

Creative Content: Of all the blogs and newsletters discussed till now, marketo stands apart. They are creative in the way they present their content and their blogs have a viral appeal.

Automation and data are the two overriding themes of the Marketo blog. With a healthy emphasis on email, this blog gets at the heart of modern marketing. Automation will continue to be more important in marketing, so start digging in now.This newsletter is a must for all those who intend to scale their marketing efforts and i.e. practically every marketeer.

Remaining A Motivated Internet Marketer

I used to have issues with finishing projects and I was not very organized. I am telling you the truth, I am lazy and doing things tomorrow instead of today is very appealing.

Over the years throughout my Internet Marketing experiences I have discovered that I can actually get projects completed by breaking them down in to increments and focusing on each unit instead of the entire project.

Let’s say that I want to devote two hours to writing some new content of advertising ads for my internet site. What I do is strategize the completion of it around my entire day. So basically, I would site down and do one of the units for 15 minutes followed by some lunch. I would then return and do another unit of the project and then go for a swim. I might have the entire project spread out throughout the entire day.

Now this technique might not work for everybody but it certainly works for me. If you have a full-time job, it might have to break up the project over a few hours instead of the entire day. Every person is unique and for some this concept might not work for you. A trick that might work for you is to doing something you do not feel like doing before you do something that you really want to do. This will encourage you to get the less interesting job completed quickly so that you can move on to the one that you do want to do.

This concept is in fact fundamental psychology. You do one thing after which you reward your self for it. It functions each and every single time for me. When I do issues in smaller increments I constantly have this feeling that I didn’t do them sufficiently, so it makes me come back again and do even more work on it. A project that I would of probably never started if it was not for this technique.

How Do You Engineer Massive Duplication in Your Network Marketing Business?

In order to achieve your goals in network marketing it is important to visualize the actual end result before it happens. But how do you get there? If you change your thought process for a moment, you give yourself the opportunity to conceptualize the process from a vastly different perspective.

Let me give you a golf analogy to start…If you want to succeed in golf, build your expertise from your goal backward. Train yourself to be a great putter from three feet away from the hole. Then train yourself to become a great chipper from just off the green. After all, since you can putt excellently from three feet away, the hole now is a 6 foot diameter circle. Chip into that circle and now you are just about guaranteed to make the putt. Let’s take it a step further. If you are a great chipper, doesn’t that take the pressure off your iron shots into the green? Now, even if you miss the green slightly, your chipping and putting take over allowing you a great opportunity for scoring success.

The same is true in network marketing…Focus on the goal and work backwards. Ask yourself this question…”If I had a team of 3,000 people in my organization below me, what would I have had to do in order to make that happen?”

If you focus on this question it will stimulate other questions as well.. For example, what type of company would I be part of? What type of people would I be working with? What marketing strategies would I be using? What lead system would I be using? What skills would I need to master in order to accomplish these goals?

There are other questions you will come up with. Answer these questions and you find the key to a successful network marketing experience.

Earl Nightingale, great author of the book “Lead the Field” tells a story about a boy who was eager to play with his dad. Unfortunately, the father was busy with other duties and looked to find something that his son could do to keep him occupied. He found a magazine cover that had a map of the world on it.

The dad tore up the map into small pieces to create a jig saw puzzle to keep his son busy while he finished his work. In no time the child completed the task of putting the map of the world back, perfectly in place. The dad was utterly amazed at how fast his son was able to finish his task. When the dad asked the child how he did it, the child said, “it was simple, Dad, the other side of the page was a picture of a man. All I did was put the man’s face back together again.”

It is no different in your network marketing business. Once you know WHO you need to be in order to be successful, you will find a way to reach that goal. Visualize yourself reaching your goals. Be the man or woman you must be to bring about those visualizations and you will accomplish what you wish.

Alfred Santoro is an entrepreneur and internet marketer who is willing to share his formula for success to those who have a keen interest in bettering themselves. He understands that its not just plugging into a system that creates success, but incorporating a good mindset with positive expectations, as well as surrounding yourself with other forward thinking people.

Marketing But Not Aggressive

Technology has given us tremendous power today. With that power, it seems, everyone is busy selling something or other. If you see someone in action, most of the time, either he/she is trying to sell/promoting something to others or tackling others who are promoting /selling something.

There is an old saying ‘everything is allowed in love and war’. Nowadays it appears that it should be modified to ‘everything is allowed in marketing’. (Marketing is the first love for many and a war to win over the competitors.)

We realize it or not, the aggressive marketing hurts us.

Do we swallow this abuse also as accepted norms of society? Do we have to live with it? (After all we are living happily with terrorism, wars, price fluctuations and what not.)

A lot can be done in this regard, if we adopt a healthier prospective towards marketing.

In place of being aggressive in our marketing approach and hurt others, we can take a cool disciplined approach to our marketing jobs. For initiating this change in mindset, some suggestions are given below-

1. Introduce yourself and your motive to the client and wait for his/her choice. If the client is not willing to communicate with you for any reason, honor the free will of client

2. Your job is to informing the client about your services/products. Do not judge after that. It is not your job. Act like a player and have sportsman spirit. Judgment is the job of the referee. Honor the decision of the referee even if it appears wrong to you for the larger interest of the game.

3. Sale and promote the products and services for which you are convinced as being genuine. Switching ‘the products you sell’ is not very difficult nowadays. Your immediate commission should not become the sole criterion to choose products. You may turn out to be looser in long term.

4. Do not exploit the ignorance of client or overload him/her with information. The tactics of confusing or forcing choices may work in some cases but it is not a profitable strategy for all situations.

5. Find the right client. There may be plenty.

…wish you a happy marketing experience in life.

Affiliate Marketing Online Success Can Be a Reality For You

One of the realities in this business is that many people have little success in the beginning because they were not armed with the tools that are necessary to make it work. This is a very competitive business and you have to be well equipped right from the start. So make a decision to get proper training. Make your affiliate marketing experience a success and not just a dream.

Self-confidence and a strong belief in yourself is a couple of the core attributes necessary for you to begin to realize your goals. If you where to ask any successful person, no matter what kind business they may be in, they will tell you to just believe in yourself. It will help you to overcome most obstacles with ease. Think of those obstacles as a part of the learning process. It truly is what they are.

Motivation, and determination, is just as important. You should be proactive on a daily basis in the beginning. Remember you are starting a business here and you must treat it as such. Affiliate marketing success is no different from any other business when it comes to putting in time and effort. Procrastination can be very damaging to you, so take action everyday. Once you have built a solid foundation, and your online business is working on autopilot. Only then will you begin to relax a little and live the dream.

A willingness and desire to learn will serve you well. As I mentioned earlier, affiliate marketing is very competitive, and you will need to learn the many strategies and techniques used in this field in order to stay on top, and keep the edge. The earlier you learn these trade secrets and begin to implement them, the sooner you will begin to see results.

I should advise you that even though most affiliate marketing programs do offer training, it is sad but true that more often than not they are only giving you a portion of the training that is required to get the kind of results that will not leave you wondering, what went wrong? Why am I not getting results? This is not working the way they said it would. These are the kind of questions you will be asking if you are getting inferior training. Make sure you are getting what you need.

How To Use Your Equity Smartly

Equity is the value of your home at current market value after deducting the outstanding mortgage on your home, which is what you would have left over in the event that you sold your property at market value and repaid your outstanding mortgage. Home equity is built over time; as equity builds, you create a pool of money which your can utilize it later for many purposes.

In general, it is unadvisable to spend your equity money on things that do not give you ROI (return on investment) such as frivolous vacations. Use your home equity to clear your bad debts is actually a type of spending on your equity money. You could avoid yourself from trapping into debts by carefully plan your budget and spend with what you earn.

A smarter way of using your equity is use it to grow your equity further, spend on things that will bring you ROI. Ways to use your equity smartly include:

Start Your Own Business

You can use your home equity to borrow a low interest loan to generate the capital necessary to start your own business. Just be sure that you have a sound business plan in mind and that you have other safety cushions in place.

During the initial stage of your own business, you could maintain your reliable first income stream (to protect you against any cash problems) while working to bring your own business up to the stage.

Home Improvement

A better home condition will increase your home’s resale value. Hence you can dip into your equity to generate funds for home improvement. Your home improvement project will improve your home condition and provide you with a more comfortable living, and you could get a higher resale price whenever you want to sell it. But remember that not all home improvement projects will contribute equally to your homes resale value.

Children Education

Growing equity is a great way to generate fund for your children education needs. You can get loan against your home equity for your children educational needs. Using your equity to invest on your children education will get them a brighter future and at a better position to compete in the challenging job market.

Improve Your FICO Score

Debt is unavoidable for many people as long as we have credit cards, mortgage or car, but you could prevent yourself from trapping into bad debts condition by carefully planning your budget and spending with your financial affordability. Instead, your equity can help you to improve your FICO score. By paying off creditors, you can improve your FICO score and potentially qualify for a lower refinancing rate. To make the most out of this process, know your interest rates, for both savings and debts. You can get help from expert such as an accountant to help you with the calculations. With so many rate variables in play, its easy to get confused about how to consolidate, how to pick the right term for your home equity loan, and how much to allocate to savings and how much to allocate to payments.

In Summary

Home equity is the money you have put down against the principal of your house as a savings account, be aware that if you fail to budget effectively and over draw your equity. You could lose your house, wind up in credit trouble, or even have to file for bankruptcy. Hence, use your equity smartly is a great way to pursue your wealth building.

Home Equity Loan For College Education

From a traditional standpoint, we have borrowed to get practically everything you could imagine, only to pay back with interest among other things! This has quickly become a way of life worldwide and has not shown any signs of changing anytime soon.

However, what about the concept of utilizing a home equity loan for college education purposes? Well, there are some investments you point this money towards that is better than others, but is this one of them? It really depends on your ability to repay without getting too damaged financially in the meantime.

From a dollar for dollar standpoint, home improvements and debt consolidation is a seemingly better investment but lets examine what a college education can also do as compared. A four year degree can net many individuals an average of $30-60,000 annually without much difficulty and additional education can yield much more without a doubt.

Compare this to the decent return you can get on home improvement projects such as landscaping or kitchen remodeling and the education can supersede it just after a couple of years. However, most people who pay for education with an equity loan are not the home owner but the parents of a child who has lived in that home.

That said, when buying someone else’s education as opposed to your own with a home equity loan, you can see that there is virtually no return on your investment from a financial standpoint! Therefore, this gift (albeit extremely important) will further encumber the borrower; but can still be very affordable for the right family, provided it doesn’t hurt their liquidity or savings.

When you fully consider the upside as opposed to the downside for yours or someone else’s college education is when you are in prime position to ‘pull the trigger’ or pass. Make certain you evaluate your scenario and cash limitations prior to signing any agreements, but in the meantime, allow yourself to receive free offers from lenders online so you can ‘crunch the numbers’ for yourself!

Higher Education and Society

Institutions of education, and the system of which they are a part, face a host of unprecedented challenges from forces in society that affect and are influenced by these very institutions and their communities of learners and educators. Among these forces are sweeping demographic changes, shrinking provincial budgets, revolutionary advances in information and telecommunication technologies, globalization, competition from new educational providers, market pressures to shape educational and scholarly practices toward profit-driven ends, and increasing demands and pressures for fundamental changes in public policy and public accountability relative to the role of higher education in addressing pressing issues of communities and the society at large. Anyone of these challenges would be significant on their own, but collectively they increase the complexity and difficulty for education to sustain or advance the fundamental work of serving the public good.

Through a forum on education, we can agree to: Strengthening the relationship between higher education and society will require a broad-based effort that encompasses all of education, not just individual institutions, departments and associations.

Piecemeal solutions can only go so far; strategies for change must be informed by a shared vision and a set of common objectives. A “movement” approach for change holds greater promise for transforming academic culture than the prevailing “organizational” approach.

Mobilizing change will require strategic alliances, networks, and partnerships with a broad range of stakeholders within and beyond education.

The Common Agenda is specifically designed to support a “movement” approach to change by encouraging the emergence of strategic alliances among individuals and organizations who care about the role of higher education in advancing the ideals of a diverse democratic system through education practices, relationships and service to society.

A Common Agenda

The Common Agenda is intended to be a “living” document and an open process that guides collective action and learning among committed partners within and outside of higher education. As a living document, the Common Agenda is a collection of focused activity aimed at advancing civic, social, and cultural roles in society. This collaboratively created, implemented, and focused Common Agenda respects the diversity of activity and programmatic foci of individuals, institutions, and networks, as well as recognizes the common interests of the whole. As an open process, the Common Agenda is a structure for connecting work and relationships around common interests focusing on the academic role in serving society. Various modes of aliening and amplifying the common work within and beyond education will be provided within the Common Agenda process.

This approach is understandably ambitious and unique in its purpose and application. Ultimately, the Common Agenda challenges the system of higher education, and those who view education as vital to addressing society’s pressing issues, to act deliberately, collectively, and clearly on an evolving and significant set of commitments to society. Currently, four broad issue areas are shaping the focus of the Common Agenda: 1) Building public understanding and support for our civic mission and actions; 2) Cultivating networks and partnerships; 3) Infusing and reinforcing the value of civic responsibility into the culture of higher education institutions; and 4) Embedding civic engagement and social responsibility in the structure of the education system

VISION We have a vision of higher education that nurtures individual prosperity, institutional responsiveness and inclusivity, and societal health by promoting and practicing learning, scholarship, and engagement that respects public needs. Our universities are proactive and responsive to pressing social, ethical, and economic problems facing our communities and greater society. Our students are people of integrity who embrace diversity and are socially responsible and civilly engaged throughout their lives.

MISSION The purpose of the Common Agenda is to provide a framework for organizing, guiding and communicating the values and practices of education relative to its civic, social and economic commitments to a diverse democratic system.

GUIDING PRINCIPLES

I believe social justice, ethics, educational equity, and societal change for positive effects are fundamental to the work of higher education. We consider the relationship between communities and education institutions to be based on the values of equally, respect and reciprocity, and the work in education to be interdependent with the other institutions and individuals in society.

We will seek and rely on extensive partnerships with all types of institutions and devoted individuals inside and outside of higher education.

We realize the interconnection of politics, power and privilege. The Common Agenda is not for higher education to self-serve, but to “walk the talk” relative to espoused public goals. We understand the Common Agenda as a dynamic living document, and expect the activities it encompasses to change over time.

THE COMMON AGENDA FRAMEWORK The general framework for the common agenda is represented in the following diagram. It is clear that while goals and action items are organized and aliened within certain issues areas, there is considerable overlap and complimentarity among the issues, goals and action items. Also, following each action item are names of individuals who committed to serve as “point persons” for that particular item. A list of “point persons,” with their organizational affiliation(s) is included with the common agenda.

ISSUES

ISSUE 1: MISSION AND ACTIONS

Public understanding more and more equates higher education benefits with acquiring a “good job” and receiving “higher salaries.” To understand and support the full benefits of higher education the public and higher education leaders need to engage in critical and honest discussions about the role of higher education in society. Goal: Develop a common language that resonates both inside and outside the institution. Action Items: Develop a common language and themes about our academic role and responsibility to the public good, through discussions with a broader public.

Collect scholarship on public good, examine themes and identify remaining questions. Develop a national awareness of the importance of higher education for the public good through the development of marketing efforts.

Goal: Promote effective and broader discourse. Action Items: Raise public awareness about the institutional diversity within and between higher education institutions.

Identify strategies for engaging alumni associations for articulating public good and building bridges between higher education and the various private and public sector companies. Develop guidelines of discourse to improve the quality of dialogue on every level of society. Organize a series of civil dialogues with various public sectors about higher education and the public good.

ISSUE 2: DEVELOPING NETWORKS AND PARTNERSHIPS

Approaching complex issues such as the role of higher education in society that requires a broad mix of partners to create strategies and actions that encompass multiple valued perspectives and experiences.

Broad partnerships to strengthen the relationship between higher education and society involves working strategically with those within and outside of higher education to achieve mutual goals on behalf of the public good.

Goal: Create broad and dispersed communication systems and processes.